---
name: pyc-identity
description: Apply the PYC / Power Youth Center visual identity (E1 wordmark, lockup, color, type, stationery). Use when designing PYC print, PPT, apparel, social, certificates, or any brand application; when the user mentions PYC VI, 动力少年, Power Youth Center identity, E1 logo, or /pyc-identity.
---

# PYC identity

Canonical book: `pyc-from-pgc/vi/index.html`. Master files: `pyc-from-pgc/vi/handoff/logos/`.

Do not invent a second mark. Do not show pyc.com unless the user asks.

## Mark

- Only logo: E1 `pyc-e1.svg` (blue `#015FFA`), `pyc-e1-black.svg`, `pyc-e1-white.svg`, badge `pyc-e1-badge.svg`.
- Never type PYC in a font. Never outline, skew, shadow, invert, or recolor the letters.
- Clear space = ½ cap. Screen ≥ 24px. Print ≥ 8 mm. Smaller → badge.
- Retired: gold PY crest, fruit 2×2 in letters.

## Bilingual lockup

When 动力少年 must appear: **to the right of PYC**, not under it.

- File: `lockup-h-blue.svg` (also ink / white / blue-ink).
- Chinese: Noto Sans SC **Bold 700**, outlined. Not 900.
- English line under Chinese: POWER YOUTH CENTER in Haas 75, muted, same width as Chinese.
- Stationery, cards, PPT, email: E1 only, English. Lockup is for site header, signage, Chinese covers.

## Color

| Token | Hex | Use |
|---|---|---|
| Blue | `#015FFA` | Mark, links |
| Ink | `#231F20` | Body, button stroke |
| Ice | `#F0F8FC` | Wash |
| White | `#FFFFFF` | Default |

No second blue. Buttons are hollow 1px ink pills, radius 30px — never solid blue fill.

## Type

- Latin titles: Neue Haas Grotesk Text 75 Bold. H1 36/42 −0.040em. H2 26/32 −0.030em.
- Latin body: Haas Display Regular (stand-in for Text 55).
- Chinese UI: Noto Sans SC 400/700.
- Name in lockup only: Noto Sans SC 700 outlined.

## Voice

Short sentences. Person first. Growth challenge, not a diagnosis. First mention: PYC (Power Youth Center). Line: 180 0257 8387. Do not claim Harvard/Yale as partners.

## Applications

- Letterhead: E1 top left, English body, footer Power Youth Center.
- Card: white info + blue reverse with reverse E1. No Chinese on the reverse.
- PPT: 16:9, cover blue + reverse E1 + one line. Footer is not a giant logo.
- Apparel: small E1, left chest 38–45 mm. Not the wide lockup.